Juan Vargas surfing photo with coffeecake and Diamond Head in the background

Say “Aloha” to Tropical Summer Specials

Summer is always one of our favorite times at Hobee’s. We roll out an extra dose of Aloha Spirit to our guests with festive decorations, fun promotions and great-tasting specials. Though lots of companies feature tropical themes, we have bona fide Hawaiian our roots: The Taber family lived on Oahu for several decades before moving to the Bay Area in the 1970s.

This year, we’re bringing back our ever-popular banana-toffee coffeecake. Enjoy 50% off your second gift tin of this decadent treat every Friday. Plus, receive a free piece of coffeecake on Friday if you wear a tropical print shirt. We’ve also added passion fruit mimosas to our adult beverage menu in addition to terrific tropical recipes like Hawaiian Sweet Bread French Toast Sandwich with salted caramel macadamia nut syrup, and the Waimea Salad with tender chunks of mahi mahi, grilled pineapple and mango sesame seed dressing.

Enjoy a taste of the tropics all summer long at your favorite Hobee’s!   

Hobee's Montague exterior

A Special Spring Offer at Hobee’s Montague

You may have noticed that there has been an incredible population explosion near our Montague location at 680 River Oaks Parkway. (With Levi Stadium just a few miles away, it’s not going to slow down anytime soon.) We’re welcoming all of the new faces in our neighborhood with the special direct mail discount offer below. Don’t live in the immediate area? No problem! We’ll accept a printed copy of this ad. (Please keep in mind that the offer is valid ONLY at Hobee’s Montague and that other River Oaks Plaza merchants may require an original mailer.)

MX2014 Specials FRONT

Hobee's forty year confetti coffeecake winner label

FREE Confetti Coffeecake Gift Tins Going to Lucky Customers

It’s our big 4-OH and we want to celebrate by giving away tins of our special anniversary confetti coffeecakes. Winning is simple: Now thru the end of May, check the last two digits of your guest check during your next visit to any location except Cupertino. If the number ends in “40”, you’ve won yourself a scrumptious coffeecake to share with your family or co-workers. Join us soon to see if you’re a winner!

Pride and Joy: Announcing Our 21st Annual Achievement Award Winners

For the 21st straight year, we poured over nominations for awards in scores of categories to determine the winners of our Annual Hobee’s Achievement Awards. This program allows us to say “thank you” to our incredible employees, loyal customers and supportive businesses. Over the first several weeks of 2014, we caught up with all of the winners and runners up to deliver prizes, certificates and personal congratulations. Here is the full list of winners for 2013:


Outstanding Host – (tie) Jacob Morales (Sunnyvale) and Guadalupe Fuentes (Redwood Shores)
Outstanding Manager – Adriana Bosquez (Cupertino)
Rookie of the Year – Nohemi Castro (Mountain View / Sunnyvale)
Outstanding Kitchen Crewmember – Jose Uriostegui (Sunnyvale)
Customers’ Choice Award – Richard Santos (Redwood Shores)
Supportive Organization Award – Sunnyvale Lions Club
Hobee’s Hero – Ruben Alba (Redwood Shores)
Highest Annual Sales Awards – Montague (2 Periods) and Sunnyvale (3 Periods)
Secret Shopper Award – (tie) Mountain View and Palo Alto
Outstanding Server – Juan Virrueta (Palo Alto)
Outstanding General Manager – Sergio Gutierrez (Mountain View)
Paul Taber Commitment to Excellence Award – Carlos Ibanes (Corporate)
Outstanding Kitchen Manager – Roque Marin (Sunnyvale)
Customer Hall of Fame – Julie Jagow (Redwood Shores); Cal Jeffers (Sunnyvale);
and Servando Garcia and Adrian Mejia (Palo Alto)

Congratulations to all of this year’s winners and finalists! For a full list of winners since 1993, click here to visit our Hobee’s Achievement Award archives.

Hobee's Jubilee Jambalaya

Our Spring Menu is Here


Ed Fike at Hobee's Pruneyard

Hobee’s Featured in Popular Consumer Blog

The popular Trend Hunter blog, which crowd sources global consumer trends, recently featured Hobee’s president Edward Fike as part of a series profiling innovative CEOs. Click here to read how Ed leaves his stamp on Hobee’s by “Creating a Culture of Compassion”.


Silicon Valley Metro Best of silicon valley cover 2014

“Metro” Readers Bestow Multiple Honors on Hobee’s

Readers of Metro Silicon Valley sure love Hobee’s! We’re all over the “Best of Silicon Valley 2014” issue, with all six of our restaurants reaping honors. Here’s the tally: winner, Peninsula Best Breakfast; winner, Central Silicon Valley Best Breakfast and second place, Best American Restaurant; and third place, Best San Jose and South County Breakfast. Thanks for your votes!

Sergio Gutierrez close up

“Hobee’s Oscars” Handed Out to Company Superstars

Awards season isn’t just for Hollywood stars. The Hobee’s Achievement Awards are handed out in the early part of each year to our best and brightest employees. So far, we’ve handed out some biggies: 2013 Outstanding General Manager honors went to Sergio Gutierrez from Hobee’s Mountain View (pictured) and Sunnyvale’s Roque Marin won Outstanding Kitchen Manager for the second year in a row. In addition, the Highest Secret Shopper score was a tie between Hobee’s Palo Alto and Hobee’s Mountain View. Finally, Highest Annual Sales honors went to Hobee’s Montague (2 Meal Periods) and Hobee’s Sunnyvale (3 Meal Periods). We still have lots more hardware to give out, including Customer Hall of Fame selections. Stay tuned!

Hobee's Mountain View exterior in old yearbook

Happy 40th Birthday to Hobee’s!

Some may consider it middle-aged, but we think 40 is fun and fabulous! We’re so excited to be celebrating our milestone 40th year serving the Best Darn Breakfast in Silicon Valley in 2014. It all started back in 1974 at the site of an old Dairy Belle in Mountain View. The restaurant was about a third of its present-day size and meals were served out of a takeout window. (We think the accompanying photo from the Mountain View High yearbook is from 1975.) Do you have any memories of the “old days”? We’d love to hear from our original customers and employees!

Hobee's blueberry coffeecake

Our Fresh New Look!

As part of our 40th anniversary this year, we decided to kick things off by revamping our popular web site.  (How old was the old site? Let’s just say that we merited several articles in the local press just for entering cyberspace.) Thoughtfully developed by Jaime Merz from The Point Collective, our new site is fresh, intuitive and provides lots of opportunities for us to interact with our customers.

We hope you like what you see! Onward!