Montague Kitchen Manager Wins High Honor

With sales records shattered at his store during the past year, and co-workers Felipe Zarate and Lety Martinez receiving big awards, we could not resist going back to Montague Expressway for our company’s biggest honor: We proudly present this year’s Paul Taber Commitment to Excellence Award to Francisco “Pancho” Ramirez, Montague’s outstanding Kitchen Manager.

The Paul Taber Award is given each year to an employee who demonstrates the founder’s legendary dedication to service and quality. Pancho models Paul in so many ways: He is focused on preparing the highest quality food and takes pride in presentation and accuracy.

For the past 27 years, Pancho has been a prime asset to Hobee’s kitchens in the South Bay, including Montague, San Jose / Town and Country and Pruneyard. He did not immediately become a Kitchen Manager; that took a decade more of being one of the company’s best cooks. When he finally did take the promotion to KM, Pancho shined. He used his experience to show others how to excel in their jobs.

The past year has been a great year for Montague, and Pancho has been a big reason for the store’s big hike in sales. The food scores on the secret shopper reports are consistently high, and we receive comments all the time from happy Montague regulars. Pancho also maintains an enviable food cost and helps Felipe control the overall labor cost.

Pancho already has a terrific Achievement Awards record: He won the Outstanding Kitchen Manager Award three times (2003, 2004 and 2010).  Nevertheless, it’s time to recognize his lasting contributions to Hobee’s with this major accolade. Congratulations and thank you, Pancho!


Announcing Our 2016 Hobee’s Achievement Award Honorees

For the 24th straight year, we poured over nominations for awards in scores of categories to determine the winners of our Annual Hobee’s Achievement Awards. This program allows us to say “thank you” to our incredible employees, loyal customers and supportive businesses. Over the winter months, we caught up with the winners and runners up to deliver prizes, certificates and personal congratulations. Here is the complete list of 2016 winners:

Outstanding General Manager – Felipe Zarate (Montague Expressway)
Outstanding Kitchen Manager – Javier Bracamontes (Mountain View)
Outstanding Manager – Leticia Martinez (Montague Expressway)
Outstanding Server (tie)– Leticia Martinez (Montague Expressway) and Juan Virrueta (Palo Alto)
Outstanding Host – Esmeralda Mendoza (Palo Alto)
Rookie of the Year – Wesley Russell (Palo Alto)
Outstanding Kitchen Crewmember (tie) – Azucena Bautista (Palo Alto) and Gonzalo Ortega (Sunnyvale)
Customers’ Choice Award – Richard Santos (Redwood Shores)
Supportive Organization Award – America’s Best Coffee
Hobee’s Hero – Lindsey Swanson (Mountain View)
Highest Annual Sales Awards – Montague (2 Periods) and Sunnyvale (3 Periods)
Secret Shopper Award – Sunnyvale
Paul Taber Commitment to Excellence Award – Francisco Ramirez (Montague Expressway)
Customer Hall of Fame – Patricia Crowley (Cupertino); Darlene and Mark Fosket (Montague Expressway); and Byron King (Mountain View)

Congratulations to all of this year’s winners and finalists! For a full list of winners since 1993, visit our Hobee’s Achievement Award archives.



“I Love Mountain View” Blog Features Hobee’s

So nice to top the list of “I Love Mountain View’s” top breakfast choices. ILMV blogger Heidi Chun writes: “You can’t possibly walk out the door without eating a piece of their famous coffeecake. I love that Hobee’s is so involved in the community and they treat their employees like family. I always order the “BDBIT” (best darn breakfast in town) and 4 or 5 cups of coffee.” You can read the full post here.


New in Retail: Hobee’s Startup Blend and New Tea Size

We’re excited to announce that our locally-roasted Startup Blend Coffee is now available as a retail item. For years, our customers have requested that we provide a packaged version of our rich, robust java. It’s now here just in time for the Holiday Season! Enjoy a 10 oz. bag for $ 10.95.

Fans of Hobee’s Cinnamon-Orange Tea will be thrilled to know that we have improved our home version of the wildly popular blend. The spiced tea is now bagged by our supplier, improving freshness and taste. The larger bag eliminates the need for frequent ordering. 8 oz. bags of regular or decaf are offered for $ 9.95.

Pick up these items at your favorite Hobee’s or on-line at hobees.com/retail-orders


Put Hobee’s on Your Gift List

Don’t forget to add Hobee’s to your gift list this Holiday Season. We have something for everyone, including: t-shirts, logo mugs, Startup Blend Coffee our Signature Cinnamon-Orange Tea and – of course! – gift tins of our world-famous coffeecake. Can’t decide? A Hobee’s gift card is always an excellent choice.

Pick up at your favorite Hobee’s location or order on-line at hobees.com/retail-orders



Our Holiday Gift to You: Free Coffeecake!

Who doesn’t want FREE coffeecake? Thru the end of the year, we’re giving a free coffeecake gift tin with any purchase of $ 100 or more of Hobee’s party platters or retail items like tea, granola, logo mugs or gift cards. Order at your favorite location or at www.hobees.com It’s our gift to you for bringing Ho Ho Hobee’s into your home or office this Holiday Season!



Hobee’s Makes List of Best South Bay Breakfasts

Influential web site BayArea.com  included Hobee’s on its exclusive list of the South Bay’s Best Breakfasts. (We were listed first, so we like to think we topped the list!)  According to the post’s author Joanna Metheny, Hobee’s earns kudos for “cheesy hash browns, frothy smoothies, delicious omelets … and the mile-high blueberry coffee cake, which, served warmed with a generous pat of butter, has no equal”.

Click here to read the full article.


Hobee’s Coffeecake Featured in New Batali Book

We’re delighted to be included in the new book by rockstar chef Mario Batali. “The Big American Cookbook” compiles 250 iconic recipes from around the USA. Batali includes a version of our world-famous coffeecake. (We keep the original recipe close to the vest.)

Here’s how the publishers describe Batali’s latest: ” With over 250 simple recipes celebrating the treasures of the state fairs and the dishes of the local rotary clubs and ethnic groups. Batali has interpreted these regional gems with the same excitement and passion that he has approached traditional Italian food. Covering the Northeast/New England, the Mid-Atlantic, the Gulf Coast, the Great Lakes, the Heartland, the Southwest, and the Pacific Coast, this book will share everything from the BBQ styles of Texas, the Smokeys and the Carolinas, to the seafood soups from yankee Boston to the spicy gumbos of the Gulf Coast and the berry pies of the Pacific Northwest.”

The section on Hobee’s asserts that Hobee’s coffeecake “[is] the thing people who leave the southern Bay Area say they miss and they try to replicate.”

This is definitely on our Christmas list!


Earn Double American Express® Rewards Points Thru 12/31/16

Eligible American Express® Card Members can earn big when they #ShopSmall thru Dec 31.  Find out how you could earn 2X rewards when you #ShopSmall with an enrolled AMEX Card at Hobee’s. Prepaid and Corporate Cards, American Express Cards issued by other financial institutions, The Plum Card® and certain other Cards are not eligible. Reward cap and other terms apply. Visit amex.co/shopnow to enroll and learn more.